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Brand Motion
Ten seconds. A brush enters on the beat. The whole shop is in it.
Twenty seconds, delivered
The brand motion reel plays here when it is cut. Until then, the best of the shelf.
State one: soiled
The before, shot honestly. It has to look bad first.
State two: rotating
The mechanism doing the one thing it is sold on.
State three: clean
The after. Nothing in the frame is dirty any more.
Brand loop
Built to sit on a feed and repeat without a seam.
Second loop, same brand
A set, not a one-off - which is what a client is buying.
Motion cover art
Hand-lettered type that stays sharp while the whole frame moves behind it.
The square cut
1080 square, for the feed.
The vertical cut
Same film, phone-shaped. One shoot, every placement.